What Is Hellotax?
Hellotax is a European VAT compliance service founded in 2016 by Cristian Noguera and Christoph Prokes, headquartered in Alicante, Spain. The company was built by former Amazon FBA sellers who experienced firsthand the complexity of EU VAT obligations, and it combines purpose-built compliance software with a network of local tax accountants across 12 European countries.
The core offering covers the full VAT compliance lifecycle for Amazon sellers and ecommerce businesses selling into Europe: VAT registration, ongoing VAT filings and returns, One-Stop-Shop (OSS) registration for simplified EU-wide reporting, and a VAT automation software dashboard that centralises deadlines and filings across multiple countries and entities. Unlike pure software solutions, Hellotax assigns real local accountants who understand the specific tax authority requirements in each country.
- Local tax accountants in 12 EU countries provide genuine expertise, not just software automation
- Transparent, no-hidden-costs pricing starting from €39/month per country
- One-Stop-Shop (OSS) support simplifies EU VAT compliance to a single registration
- Free VAT registration or takeover included in all paid plans
- Per-country pricing model means costs scale quickly for sellers active in many EU markets
- Primarily focused on EU VAT — not a full accounting or bookkeeping solution
- No US sales tax support; strictly a European compliance tool
- Limited integrations compared to broader accounting platforms like Xero or QuickBooks
Who Should Use Hellotax
Hellotax is the right choice for Amazon sellers who are expanding into European marketplaces (Amazon.de, Amazon.fr, Amazon.it, Amazon.es, etc.) and need to register for VAT in one or more EU countries. The combination of local accountants and automation software is particularly valuable for sellers who receive communications from foreign tax authorities and need someone who can actually respond on their behalf.
Sellers already enrolled in Amazon's Pan-European FBA programme will find Hellotax especially relevant, as that programme requires VAT registrations in up to seven countries simultaneously. The 5 Countries Package is designed precisely for this use case. Established sellers processing high transaction volumes will appreciate the unlimited transactions tier and dedicated account manager.
Who Should Skip Hellotax
Sellers who only sell domestically within their home EU country and have no cross-border inventory movements do not need Hellotax — their existing local accountant will suffice. Similarly, US-based sellers who are not yet selling in Europe should wait until they actually enter EU markets before subscribing.
Sellers looking for a full bookkeeping or accounting solution should look elsewhere — Hellotax is strictly a VAT compliance specialist. It does not replace Xero, QuickBooks, or a general accountant for P&L management, payroll, or corporate tax filings. The per-country pricing also makes it relatively expensive for sellers who need coverage in many countries simultaneously outside of the bundled packages.
Key Features
Hellotax Pricing in 2026
Frequently Asked Questions
Common questions Amazon sellers ask about Hellotax.
Final Verdict
Hellotax occupies a clear and well-defined niche: EU VAT compliance for Amazon sellers and ecommerce brands, delivered through a combination of automation software and real local accountants. For sellers navigating the complexity of multi-country EU VAT obligations — particularly those enrolled in Pan-European FBA — it is one of the most complete and transparent solutions available. The no-hidden-costs pricing model and the inclusion of free VAT registration in all plans make the total cost of ownership predictable and competitive.
The main limitation is scope: Hellotax does not replace a general accountant or bookkeeping software, and the per-country pricing can add up for sellers needing coverage in many markets outside of the bundled packages. But for what it does — EU VAT compliance with genuine local expertise — it is a strong, well-reviewed service that has been operating since 2016 and has built a credible track record with over 10,000 ecommerce sellers.
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Accounting & ProfitabilityBookkeeping, profit tracking, tax compliance, and financial management tools.
